Curriculum - CUHK MBA

The application for CUHK MBA Intake 2021 is now open. The 4th round application deadline is 19 April 2021. Click here to apply now! 

Key Highlights

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12

Months 

Programme
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4

 

Terms
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9

 

Core Courses
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28

 

Electives Courses
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51

Units 

Credits Required

CUHK MBA is the choice for leaders in Asia

  • Fast track with Global Exposure: A study course of 12months for an MBA expands your global perspective with exchange programmes or dual degree programmes
  • Leading in the Digital Age: From fintech, AI & machine learning to digital transformation, develop your credentials as a future leader
  • Come to where East meets West: A range of exchange programmes, study tours and field trips blend international business learning with essential China business exposure
  • Gain real-life exposure: Insights and hands-on experience all come with our Business Practicum projects and Entrepreneurship Training

After the CUHK MBA, I was assigned to the Indonesian market and subsequently promoted to President Director at GMESS Solution. I firmly believe that this was because of global perspective learnt at CUHK, which offered a case-based teaching approach for solving international business cases. The MBA experience gave me insights into developing go-to-market strategies and building sales pipeline in my current management role.

Jay YOO
South Korea, Class of 2018
Deputy Manager, SPIDENT Company Limited


Study Roadmap (12/16 months)

  • Management: Competencies and Current Perspectives
  • Corporate Financial Reporting
  • Statistical Analysis
  • Leadership Development
  • Up to 6 units of elective course(s)
  • Strategic Management
  • Marketing Management
  • Financial Management
  • Up to 6 units of elective course(s)
  • Macroeconmics for Business Executives
  • Operations Management
  • Up to 9 units of elective course(s)
  • Business Field Study (Optional)
  • Up to 9 units of elective course(s)
  • Business Field Study(Optional)
  • Management: Competencies and Current Perspectives
  • Corporate Financial Reporting
  • Statistical Analysis
  • Leadership Development
  • Up to 6 units of elective course(s)
  • Strategic Management
  • Marketing Management
  • Financial Management
  • Up to 6 units of elective course(s)
  • Macroeconmics for Business Executives
  • Operations Management
  • Up to 9 units of elective course(s)
  • Business Field Study (Optional)
  • Up to 9 units of elective course(s)
  • Business Field Study(Optional)
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Concentration Options

Students may pursue a general MBA degree or select one of the below two concentrations to complete the programme:

Finance and Technology

Entrepreneurship & Innovation

General MBA



Business Modelling

 


Entrepreneurship: Remodeling & Fundraising

 


Digital Transformation and Innovation

 


AI & Machine Learning

 

Business Modelling

Many economists, politicians and CEOs argue that technology is constantly disrupting our reality and making more and more VUCA – volatile, uncertain, complex and ambiguous. Is it true? And what does it mean for investors, entrepreneurs and managers? How can future leaders best prepare to survive and thrive in this brave new world? This course will help you answer all these questions, analyzing how automation and gig platforms are changing the way we work; how the sharing economy is re-gearing the way we produce and consume goods; how social media are playing with our minds and natural instincts; and how the data deluge above us can be transformed into a river of knowledge.

Entrepreneurship: Remodeling & Fundraising

Most of the young ventures fail within the first three years of their establishment by making some fatal mistakes. However, it is a business nature to make mistakes, particularly for those young entrepreneurs who enter the market without proper preparation because they usually do not realize the constraints and problems faced by new ventures. Since the Lecturer of this course strongly believes that it is difficult to repeat a ‘success model’, this course will concentrate on teaching the ‘failure factors’ that can bring down new ventures. It emphasizes on several major topics related to executing a business opportunity and securing required financial resources.

As the lack of financial resources is one of key failure factors and there are limited financial resources available to start-ups, students will be trained specifically for their fundraising skills. Since the investment community of Asia operates differently compared to the West, particularly USA, this course will concentrate on the assessment criteria of Asian investors in terms of the development and investment viability of ventures. This course covers critical issues concerning business ventures, especially ventures with innovative ideas and technology focuses, in detail.

This course is highly practical in nature. Existing quality ventures that encounter problems in fundraising will be sourced through the Pan Asia Venture Development Platform (http://pavd.info/) globally. The students are required to review the business model of those ventures and modify them from the view of Asian investors: angels, venture capitalists, private equity investors – industrial players and other strategic investors. At the last day of the course, students will make a fundraising presentation to approximately 15 – 30 PAVD investors from China, Hong Kong, Japan, Malaysia, Singapore and Taiwan (http://pavd.info/Registered%20Investors/Judges/). The students may also see the performance of students from other programs and/or universities. In a nutshell, students of this course will work on real project and raise real money.

Digital Transformation and Innovation

Changes are becoming the new industry norm, especially those underpinned by Digital Transformation and Innovation (DTI). The course will start with an executive overview of DTI fundamentals, from technology landscape and industry maturity, followed by exploring the New Normal – from new products and services, to new intelligence and new experience.

Students would then be exposed to latest thinking and trends in the market, covering customer innovation with Design Thinking; New Economies grown on Digital Platform; and Reinvention of Businesses driven by Industry 4.0. Industry experts would be invited as appropriate.

Innovation is at its best when ideas are without boundary – students will review real cases from different industries, and from the analysis gain the grasp on DTI application. The course would wrap with a framework for students to apply DTI in their jobs.

AI & Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) are being used in the financial services industry worldwide. Financial institutions and Financial Technologies (FinTech) start-ups are using AI and machine learning methods to assess credit quality, to price and market insurance contracts, and to automate client interaction. Some of these companies are optimising scarce capital with AI and machine learning techniques, as well as back-testing models and analysing the market impact of trading large positions. Hedge funds, broker-dealers, and other firms are using AI and machine learning to find signals for higher (and uncorrelated) returns and optimise trading execution. These companies are using these technologies for regulatory compliance, surveillance, data quality assessment, and fraud detection.

After completing the course, you will have a basic understanding of Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), Financial Technologies (FinTech) and Blockchain (BC) from the core concepts to the main technologies. You will also learn how these technologies are being applied to finance industry from asset management to insurance, and from customer service to regulatory and compliance areas. Ethics and risks relevant to AI and machine learning will be explored.


Fintech 101

 


Platform for Business Strategies

 


Managing Innovation and Change

 


Fintech Analysis

 

Fintech 101

This course will look beyond the theories of finance and enable students to understand how the business environment of financial firms is changing due to that oft-used and also oft-misunderstood word – fintech. The most recent figures from the OECD suggest the financial industry in developed economies makes up 20% of GDP, and work from the McKinsey Global Institute pegs its global revenue at US$11 trillion. Yet this same industry is still widely seen as being in great turmoil, with large financial institutions retreating from their historical product offerings, significant cuts in the workorce, and great atention being paid to the purported disruption of ‘fintech’ offerings.

While the traditional firms face these drawbacks, a youthful and talented class of entrepreneurs are launching their fintech competitors. Using technologies ranging from Blockchain to A.I., and with disruptive strategies looking to remake the business models, these firms are in the hunt for that elusive animal – the unicorn firm, a startup valued at US$1 billion.

The students of this course will look at the history of the finance industry, the challenges it faces and the historical drivers that brought it to this point, and finally look across a number of the sub-industries of finance – traditional banking, asset management, broking, insurance products, etc – to determine possible new directions and strategies for fintech startups.

Platform for Business Strategies

Success in business needs strategies. The advances of information technology have given business strategies a new dimension: building computer-mediated networks to facilitate transactions over e-platforms. The examples include Amazon, Google, Spotify, iTunes, Alibaba, Uber, Airbnb, and many other B2B, B2C, and C2C platforms. The eplatform business has network effect following demand-side scale economies that sees the value of a product from the willingness-to-pay of customers. This creates new perspectives of business strategies on pricing, platform products, envelopment attacks, winner-takes-all effect, and cannibalization. This course discusses how to run a successful business with e-platforms.

Managing Innovation and Change

It’s an era of “Technology Everywhere”. Rapid advancements in technology literally impact every sector of our society. From taxi services to mobile payment, from robotic engineering to artificial intelligence, from stem cell to green tech…., continuous innovations and new technology have laid substantial or even subversive changes to our ways of doing business. It is, therefore, important for senior business executives to understand the uncertainty and challenges engendered by technological and market changes. With a better understanding, one will be able to derive the optimal ways to cope with these changes.

Fintech Analysis

FINA6020W FinTech Analytics is designed to introduce students to the fundamental building blocks of various financial technologies and real‐world applications through case studies and quantitative analyses. Students will learn the essential components of technology‐ driven financial applications, including the digital payment, modern investment theory deployed robot investing, innovative financing and funding schemes (crowdfunding, peer‐to‐peer lending, cryptocurrency, etc.).

Full Course List

Course offerings are subject to change. All MBA courses will be taught in English, with the exception of elective courses of a unique nature in which teaching in Chinese is preferable.

Show All
Course
Type
Management Consulting
Elective - Without Concentrations

The course develops a valuable set of core consulting skills and provides a rich appreciation of modern management consulting of value to both prospective management consultants and to other business students who expect to engage and work with management consultants during their future career. The course complements the Business Practicum elective in which students have the opportunity to apply consulting skills in a real consulting engagement with a local company. In a typical session, the first hour will be an overview lecture on the Topic, or a discussion of the assigned Readings. A short ‘Industry interlude’ will cover aspects of the history and structure of the management consulting industry, including ethics, professional qualifications and recruitment practices. The final ninety minutes will be spent on an assigned “caselet” (a short-form case) based on a real management consulting engagement. Caselets will cover commercial organizations in China and overseas, as well as consulting interventions in not-for-profits and the Public Sector. Students will be placed into groups and each group will be asked to practice specific consulting skills and roles, with opportunities for each student to plan a consulting engagement, facilitate discussions with clients, and lead a consulting team.

Management: Competencies and Current Perspectives
Core

The objective is to know and understand the significant events and issues that affect the business of running an organization. To discover and understand the human processes that are essential for developing leadership and management skills. The course comprises two parts:

  • a) An experiential programme whereby students will participate in structured outdoor exercises to develop problem-solving, team building, leadership and communication skills.
  • b) A residential course with an integrative approach to understand the complexities of leading and managing a business organization in the new millennium.
Managing Family Business
Elective - Entrepreneurship and Innovation

Family business is a puzzling topic that fascinates academics, investors, and managers. These businesses are ridiculed, especially in Hong Kong, as unprofessional and cronyism-driven. But one cannot ignore their importance: families started many of the most successful firms in the world; families owned the majority of listed firms; many family firms uphold the best innovation, quality and brand value; and family funds constitute some largest philanthropic and investment projects. This course takes a family enterprising approach to discuss the importance, diversity, complexity, and more importantly continuous entrepreneurship of business family (as opposed to family business). Apart from lectures and case analysis, students should interact with family members and associated professionals to understand the types, life cycle, conflict, succession, characteristics of business families. For sustaining their growth, practical approaches, such as structures and procedures as advisory boards, family councils, family venture funds and spin-offs, and family philanthropy, will also be discussed. This course shall benefit family business members, managers in family-owned firms, and professionals.

Managing Innovation & Technology
Elective - Both Concentrations

It’s an era of “Technology Everywhere”. The rapid advancement in technology literally impacts every sector of our society. From taxi services to mobile payment, from robotic engineering to artificial intelligence; new innovations and technology have laid substantial or even subversive changes to our ways of doing business. It is, therefore, important for senior management to understand the uncertainty and challenges engendered by technological and market changes, and with a better understanding, be able to derive the optimal ways to cope with these changes.

Marketing Management
Core

This course is designed to illustrate how to devise a good market plan comprising segmentation, positioning and targeting to achieve consumer satisfaction. Emphasis is placed on adopting the basic marketing concept to enhance a firm’s long-run market position via the creation of a differential advantage while meeting consumer desires at the same time. Another emphasis of this course is to explain how a firm can excel in the ever-changing market and competitive environment.

Mergers and Acquisitions
Elective - Both Concentrations

This course integrates areas within financial management and investments to analyse merger and acquisition (takeover) markets. The class will be conducted using both lectures and presentations. The topics covered in lectures include an overview of takeover markets, legal aspects and restrictions, capital budgeting techniques, the efficient market hypothesis, the market model and computation of abnormal returns, the dividend discount model and the free cash flow model. The topics covered in presentations will include US and Hong Kong cases of mergers, tender offers and leveraged buyouts. Amongst other things, the efficient market hypothesis is applied to analyse the stock market response to takeover announcement as well as a range of other issues including: welfare gains/losses associated with takeover, the cost of capital for due acquiror and the intrinsic value of the target (using dividend discount and free cashflow models).

New Venture Business Project
Elective - Entrepreneurship and Innovation

This course is designed to hone students’ entrepreneurial skills. To that end, each student will work in a group to develop a business plan and to devise a means for acquiring capital for a new venture. The instructors will lecture on various aspects of planning and financing start-ups, and guest speakers – entrepreneurs, venture capitalists and incubator sponsors – will describe their experience of dealing with start-ups. Students will succeed in this course only if they take the initiative to produce viable plans. The instructors are coaches and facilitators to help course participants. Students, together with the instructors, will critically assess each of the business plans.

Operations Management
Core

Efficient and effective operations enable firms to gain a competitive advantage by creating cost leadership, quality superiority, and capability of meeting customer demands quickly. This course will introduce concepts, issues, tools, and techniques in designing, managing and improving business processes. Topics encompass: operations strategy, process analysis, quality management, and supply chain management, etc. Cases and business best practices will be discussed in the course to demonstrate that companies can use (and have used) the principles from this course to significantly enhance their competitiveness.

Platform and Business Strategies
Elective - Both Concentrations

Success in business needs strategies. The advances of information technology have given business strategies a new dimension: building computer-mediated networks to facilitate transactions over e-platforms. The examples include Amazon, Google, Spotify, iTunes, Alibaba, Uber, Airbnb, and many other B2B, B2C, and C2C platforms. The eplatform business has network effect following demand-side scale economies that sees the value of a product from the willingness-to-pay of customers. This creates new perspectives of business strategies on pricing, platform products, envelopment attacks, winner-takes-all effect, and cannibalization. This course discusses how to run a successful business with e-platforms.

Selected Topics in Business: China in Global Economy
Elective - Without Concentrations

This course is designed to help students understand the role of China in the Global Economy. We will review the reforms and the current state of the Chinese economy and its financial markets. Major topics such as the Belt and Road Initiative, The Bay Area, Sino-US trade war, China and ASEAN, Islamic Finance will be covered. We will also study the development of e-payment the green economy in China.

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